Content Strategist

RESPONSIBILITY
Responsible for defining and creating content strategies aligned with business objectives and user needs, optimising for search engines and social media.
Content Strategy
Define and detail a strategy for how the content helps a product or service to deliver on its value proposition.
Create sensible processes for structuring and refreshing content.
Content Creation and Optimisation:
Translate complex information into clear and concise language.
Develop compelling copy, including headlines, taglines, and body text.
Maintain consistent tone and style across products.
Apply SEO best practices to content creation.
User Research and Analysis + Content Creation and Optimisation using analytics
Conduct user research to understand needs, preferences, and behaviours.
Utilise various research methods, including interviews, surveys, and analytics.
Information Architecture:
Design and organise content for easy navigation and findability
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