Job Description
Has experience in collaborating with overseas KOCs or mid-tier KOLs and can independently complete screening, communication, briefing,contentfollow-up, and effectiveness review.
Understanding of the Influencer Ecosystem:
Familiar with the Facebook/Instagram creator ecosystem, understand thecontentstyles and conversion characteristics of KOCs/KOLs of different scales.
Community + Influencer Collaboration Capability:
can effectively introduce KOC/KOLcontentinto the community, driving discussion, referral, and UGC output.
Relationship Maintenance and Incentive:
Proficient in long-term maintenance of core KOC relationships and design of incentive mechanisms (such as internal testing, exclusive benefits, co-creation of activities, etc.).
can conduct basic evaluations of KOC/KOL cooperation effectiveness (engagement rate, discussion level, community conversion, etc.) to optimize strategies for subsequent cooperation.
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