Conversational Marketing Specialist

Job Summary

We’re looking for a motivated and analytical Conversational Marketing Specialist to join our dynamic digital marketing team. In this role, you will be responsible for managing and optimizing our website's AI assistant to enhance user engagement and drive conversions. You will also be in charge of creating and presenting performance reports to key stakeholders, providing actionable insights to guide our conversational marketing strategy.

Key Responsibilities

• Train, maintain, and improve our website's AI assistant to ensure a personalized and effective user experience.
• Develop and maintain a content governance strategy for the AI assistant, ensuring all information is accurate, up to date, and on brand.
• Collaborate with design and development teams to manage the look and feel of the AI assistant, ensuring it aligns with our brand identity.

Performance Reporting

• Create and distribute re...