Copy Writer

Job Title: Direct Response Copywriter (Outbound Specialist)
Job Location: Johar Town, Lahore
Shift timings: 6:00PM to 3:00AM (US Market)
We are seeking a Direct Response Copywriter with deep expertise in outbound sales messaging. This is not a brand or creative writing role—it is a conversion-first position focused on driving replies, qualified meetings, and pipeline growth.
You will be responsible for engineering high-performing outbound sequences that cut through crowded inboxes, address real prospect pain points, and generate measurable business results.
Key Responsibilities:
Outbound Sequence Strategy & Development
Multi-Step Sequences: Create and optimize high-converting 3–7 step cold outreach sequences, including initial emails, follow-ups, nurturing flows, and break-up messages.
Persona & Pain Research: Conduct deep research on ICPs and buyer personas to uncover specific, high-impact pain points, objections, and triggers.
Re-Engagement Campaigns: Build...