Copywriter

Job Responsibilities 1. Graphic Ads Copywriting Gain deep insights into local users' credit and consumption pain points, and write highly impactful, high-CTR image ad copy. Extract localized selling points and identify innovative, breakthrough creative angles. 2. Video Ads Scriptwriting Responsible for scriptwriting and storyboarding for original short video ads, precisely designing the first-3-second gold hook to ensure low drop-off rates. Lead the script rewriting for secondary creation, re-editing and optimizing existing video materials to maximize performance. 3. Cinematic Storyboarding Able to independently write and visualize storyboards, translating creative concepts into clear and compelling video sequences. Requirements Local Insight: Extremely sharp intuition in capturing local trends, cultural taboos, and user consumer psychology. Professional Experience: At least 3+ years of experience in an advertising agency or in performance ad planning/copywriting within the Fintech ind...