Creative Funnel & Performance Marketer

Responsibilities:
Generate marketing ideas and run performance-focused campaigns across platforms such as Meta Ads and Google Ads. Design, test, and refine conversion paths, including experiments on advertisements, web pages, and sales funnels to improve advertising efficiency and returns. Transform product offers and strategic concepts into strong messaging angles that capture interest and drive conversions. Produce conversion-oriented copy for various formats including ads, video scripts, landing pages, email campaigns, and sales materials. Develop ideas for video-based advertising content and coordinate with editors through scripting, visual direction, and post-production guidance. Create structured briefs for design teams to support the production of digital creatives, landing pages, and marketing visuals. Collaborate with content teams to build lead generation resources such as guides, reports, and educational materials. Apply generative AI tools to improve speed and efficiency...