Creative Strategist for Paid Social Video

Drive brand innovation as a Senior Creative Strategist specializing in Paid Social and Online Video with AutoTrader.ca based in Toronto. Your vision will influence digital narratives.
As part of a leading digital automotive firm, you will leverage your creative expertise to craft compelling videos and social content. Working alongside creators and agencies, you will implement strategies that capitalize on insights and testing outcomes, ensuring that campaigns are not just engaging but effective in the digital marketplace.
Key Responsibilities:
• Develop and manage creative testing protocols
• Analyze ad performance with the paid social team
• Brief and oversee video content production
• Review and enhance creator submissions
• Ensure alignment across creative channels
Requirements:
• 8+ years in creative strategy or content roles
• Significant short-form video experience
• Knowledge of social media platforms
• Ability to transform ideas into impactfu...