Creative Strategy Specialist

This is NOT a graphic designer role.
This person thinks in hooks, angles, funnels, and conversion, then uses AI + creatives to execute fast.
WHAT WE ARE ACTUALLY LOOKING FOR
We need someone who can:
• Think in campaigns, not posts
• Turn an idea into:
– Ad creative concepts
– Content angles
– Landing page flow
– Email follow-ups
• Understand how attention turns into revenue
• Use AI daily to:
– Generate concepts
– Iterate creatives
– Speed up execution
This person should be able to brief editors and designers, not just make posts.
CORE SKILLS (NON-NEGOTIABLE)
• Content strategy (hooks, angles, narratives)
• Paid ad creative thinking (Meta first)
• Basic funnel understanding:
– Lead magnets
– Landing pages
– Email sequences
• Knows why creatives fail or scale
• Comfortable using AI tools daily (ChatGPT, image/video AI, copy tools)
• Can test, iterate, and improve fast