CRM Analyst Lifecycle LATAM

Description

CRM Lifecycle Analyst is responsible for designing, executing and optimizing lifecycle programs for different audiences, combining strategic thinking with technical and implementation skills. The role will cover 6 LATAM markets (Mexico, Argentina, Chile, Colombia, Ecuador and Peru) and collaborate with global teams. It will integrate digital tools like CRM, and CMS to drive user acquisition, activation, engagement, retention, and recovery.

Main Responsibilities

Design and execute lifecycle programs by audience (acquisition, onboarding, activation, engagement, retention, win-back) in LATAM markets. Orchestrate journeys and automations in Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Contact Builder) with advanced segmentation and use of data extensions. Define hypotheses and roadmap of A/B and multivariate experimentation; design and execute tests; analyze results (significance, uplift) and scale lear...