CRM Campaign Lead at Publicis Canada

Become a CRM Campaign Lead with Publicis Canada and transform customer journeys. Utilize human insights and analytics to guide senior marketing strategies and campaigns.
This position merges creativity and analytical skills to oversee marketing initiatives aimed at customer acquisition and retention. You will create reports, optimize CRM strategies, and liaise with technology teams to enhance campaign performance while supporting clients with valuable insights and strategic recommendations.
Key Responsibilities:
• Lead multi-channel marketing campaign implementations
• Develop and execute test-and-learn strategies for CRM
• Prepare insightful reporting for management review
• Collaborate with stakeholders on creative briefs
• Ensure customer segmentation is maintained for list performance
Requirements:
• Over 3 years in CRM marketing or communications
• Experience navigating platforms like MoEngage
• Strong analytical skills with a focus on journey deve...