CRM Creation & Innovation Manager, Paddy Power

CRM Creation & Innovation Manager, Paddy Power

We’re looking for a CRM Creation & Innovation Manager, to join our CRM Team at Paddy Power part of Flutter UK & Ireland.

Reporting to the Head of Customer Experience and CRM the key purpose of this role is to lead the team creating and d all Paddy Power’s CRM communications for UK and Ireland from customized build emails to real time push messages.

This manager will be responsible for the management and development of a team of four CRM Executives. They will work closely with the other CRM Managers, Commercial, Studio and Brand teams to bring the brand’s personality and tone of voice to life and with the Marketing Data Manager to access and link to data required to drive personalised and dynamic content.

They will collaborate alongside their counterparts in Betfair and Sky Betting & Gaming to share findings, apply best practice and support the CRM...