CRM - Customer Relationship Management, Senior Executive

CRM - Customer Relationship Management, Senior Executive Philippines Marketing Full Time

Description

The Senior Executive, CRM is responsible for planning, executing, and optimizing customer communication campaigns across channels (email, push notifications, in‑app messages, SMS/Viber, etc.) to drive customer engagement, retention, and lifetime value. You will work closely with Marketing, Data/Analytics, and Onsite teams to turn customer insights into relevant, personalized journeys and campaigns, ensuring a seamless experience throughout the customer lifecycle.

Key Responsibilities

1. Campaign Planning & Execution

• Plan and execute CRM campaigns (newsletters, promotions, reactivation, win‑back, etc.) in PH and channels.
• Build targeting segments based on behavior, preferences, and business priorities. Coordinate campaign calendars with marketing, onsite, performance marketing, and commercial teams to ensure alignment on...