CRM & Digital Marketing Manager

GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.
At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity and creates a sense of community and belonging. Here we do more than work — we thrive.
Our Purpose: To fulfill dreams of personal mobility.
- Development of CRM as a new Sales Channel.
- Execution and deployment of all CRM strategies: Conquest, Loyalty / Retention and Re-Conquest.
- Project Management activities for new campaigns and CRM projects.
- Execute...