CRM & DTC - Sr. Marketing Manager

We are looking for a CRM & Direct to Consumer (DTC) Senior Manager with strong experience in customer lifecycle management, retention, and growth strategies to lead CRM initiatives for both direct consumers and strategic partners. This person will be responsible for building, executing, and optimizing CRM campaigns, with the goal of improving acquisition, activation, engagement, reducing churn, and driving transactional growth.

The ideal candidate is both strategic and hands-on, with a deep understanding of consumer journeys, segmentation, first-party data activation, and the integration of CRM into broader marketing initiatives. Experience working with CRM for clients is needed.  

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Basic Qualifications:

8 years of work experience in CRM with proven revenues. E-commerce experience is a plus.

Ba...