CRM Lead

On-site - Quezon City 5-10 Yrs Exp Bachelor Full-time

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Job Description

Employee Recognition and Rewards

Performance Bonus

Government Mandated Benefits

• Campaign Calendar & Strategy – Plan and manage a unified CRM calendar across SMS, Viber, email, and push - aligned with retention and product goals.

• Cross-Channel Execution – Build, launch, and monitor lifecycle campaigns using Optimove, with SMS as the primary channel for communication.

• Segmentation & Triggers – Use Optimove to segment users based on behavior (e.g., VIPs, lapsing bettors, high-converting players) and set up real-time and scheduled triggers.

Requirements

• 5+ years of experience in CRM, retention, or lifecycle marketing for digital products (gaming, e-commerce, or fintech preferred)

• Must have hands-on experience using Optimove for campaign orchestration, segmentation,

trigger setup, and analy...