CRM Lead/Senior Manager - Full-Time
VOI TechnologyJob Description
YOUR MISSION AT VOI
As CRM Lead at Voi, you will own and evolve our global CRM strategy to drive activation, retention, and customer lifetime value across all markets. You will lead a specialised CRM team and sit at the intersection of Marketing, Product, and Growth, turning commercial goals into smart, data-driven journeys that scale. Reporting to the Head of Growth Marketing, you balance long-term roadmap ownership with hands-on execution in journey architecture, targeting logic, and experimentation. Your work will ensure our Braze setup, data stack, and lifecycle programmes are built for impact, efficiency, and global growth.
You will:
Define and refine the CRM strategy across activation, retention, win-back, and pricing/product lifecycle in close collaboration with Growth, Product, Marketing, and Commercial teams.
Translate strategy into clear OKRs, backlogs, and roadmaps that support both commercial targets and the messaging needs of ...
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