CRM & Loyalty Team Lead

About the job and responsibilities

• Define and execute CRM and loyalty strategy
• Manage the customer lifecycle (lifecycle marketing) and optimize user journeys
• Design, develop, and optimize reporting frameworks 
• Managing CRM projects 
• Segment customer base and implement advanced personalization strategies 
• Plan and execute campaigns (email, push, SMS, in-app)
• Analyze performance of CRM activities (customer base KPIs)
• Collaborate closely with marketing, product, data, and tech teams
• Build and manage a structured testing roadmap
• Lead and develop the CRM team (planning, hiring, capability building)
• Implement marketing automation tools and drive CRM technology development
• Ensure compliance with regulations (e.g., GDPR) 

Your profile

• 4–6+ years of experience in CRM / marketing automation / loyalty 
• Proven experience in team management  
• Str...