CRM Manager

Title: CRM Manager The CRM Manager is responsible for overseeing, managing, and optimizing the Franchisee Application Management System that supports the end-to-end franchisee lifecycle process in a Quick Service Restaurant (QSR) environment. This role ensures the system effectively supports franchise recruitment, onboarding, compliance, performance tracking, and lifecycle management, while aligning with business and IT objectives.

Key Responsibilities

• Define and manage the product vision, strategy, and roadmaps for the PH Franchise Management Platform and new digital technologies, ensuring alignment with business goals and needs.
• Manage and enhance the Franchisee Management System (FMS). Provide technical expertise in reviewing and enhancing the system in line with business priorities. Maintain system data integrity and develop leadership dashboards and reports.
• Ensure the timely delivery of new features and pro...