Job Description
As the CRM Manager for KFC (Pty) Ltd's BMU Digital department, you will own and drive the lifecycle strategy across KFC Africa's digital channels, including the App, Web, Kiosk, WhatsApp, and Aggregators. Your primary goal is to increase customer acquisition, activation, and repeat business while maintaining profitability and ROI. You will manage the MarTech stack for Digital, including ESP, push, SMS, WhatsApp, CDP, and journey orchestration, and collaborate with the loyalty platform owner to execute loyalty programs. This role is crucial in aligning with the Channel Strategy and D+T strategy to build effective segments, journeys, and offers that integrate with product surfaces, payments, and POS systems.
- Develop and deploy a lifecycle blueprint across priority markets, with clear OKRs and guardrails.
- Establish an audience and segmentation framework, ensuring data hygiene, identity resolution, and consent management.
- Create a journey catalogue and o...
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