CRM & Marketing Automation Specialist (iGaming)

We are seeking a driven and innovative CRM & Marketing Automation Specialist to join our dynamic team. In this fast-paced role, you will be responsible for developing and executing comprehensive CRM strategies that cover the entire customer journey, from lead generation and acquisition to retention, engagement, and maximizing lifetime value across multiple channels.

You will work with multiple brands across diverse markets, constantly learning and adapting to new challenges while collaborating with cross-functional teams to develop innovative solutions and drive success throughout the customer lifecycle.

Key Responsibilities

• Develop and implement CRM strategies and automations to drive lead generation, conversions, and lifetime value.
• Plan, execute, and optimize targeted marketing campaigns including email, SMS, and push notifications.
• Improve conversions through A/B testing and marketing-focused copywri...