CRM Marketing Specialist

We are hiring a CRM Marketing Specialist to support large-scale fan engagement campaigns across email, SMS, push, and other outbound channels. This role will manage the full CRM lifecycle from campaign strategy and segmentation to execution, testing, and performance optimization.

Key Responsibilities

• Plan, build, and execute CRM campaigns across email, SMS, and push channels.
• Develop audience segmentation strategies using fan data and behavioral insights.
• Manage campaign lifecycle from request intake to deployment.
• Build and QA campaigns, including personalization and dynamic content elements.
• Design and implement A/B and multivariate tests to improve engagement and conversion.
• Optimize lifecycle journeys (onboarding, retention, reactivation) to increase fan lifetime value.
• Analyze campaign performance and extract actionable insights for optimization.
• Collaborate with Data, Analytics, MarTech, Pro...