CRM Marketing Specialist

PPG Tikkurila is looking for a Marketing Specialist (CRM & Omnichannel, EMEA)

As a Marketing Specialist, you play a key role in executing high-impact CRM campaigns across EMEA, with a strong focus on Salesforce Marketing Cloud (Next) activation. You are hands‑on in delivering automated, omnichannel campaigns that drive customer engagement, demand generation, and database growth.

Working within a multinational, matrix organization, you collaborate closely with local marketing teams, content teams, and cross‑functional stakeholders to ensure consistent and effective campaign execution.

Key Responsibilities

• Campaign Execution & Activation
• Campaign Planning & Coordination
• Demand Generation & Database Growth
• Performance monitoring & Analytics

In order to be successful in this role you have

• Proven experience as a CRM / Email Marketing Specialist within a multinational environment