CRM Planner

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description
Overall design, management, execution and review of campaigns aligned with the mandates

Accountable for assigned program and overall portfolio governance and profitability

Responsible for targeted customer experience

Planning
Plan and develop CRM use cases (strategies, mechanics, targeting, offers, etc.), backlog, and user stories that support key strategic imperatives assigned to the squad Spearhead design of targeted customer experience in campaigns, backed by customer insight and data Performs regular mechanics updates and improvements to ensure program relevance and attractiveness Drive campaign development process & ideation, keeping high velocity implementation and employing test and learn strategies to foster innovation Respo...