CRM Senior Specialist

CRM Senior Specialist | MAF LifeStyle | Marketing & Communication

CRM Senior Specialist role will support our omni‑channel demand generation engine and CRM ecosystem and will drive performance of 12+ ecommerce websites and apps. The role will own the CRM channel and manage the set‑up and ongoing support of CRM. This includes working closely with the CRM team, Trade Team and the Brand Marketing team to ensure campaigns are fully integrated across the marketing communications mix, ensuring the sharing of results, ideas and best practice across the business.

• Plan, execute, and optimize CRM campaigns through Braze.
• Implement CRM campaigns across email marketing, push notifications, in‑app messaging, and other channels to drive customer engagement and loyalty.
• Ensure that email content and layouts are optimized for various devices to enhance user experience.
• Manage the marketing new...