CRM / SFE Manager

The Position

The CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption for Finland and Norway. The role is accountable for system reliability, data quality, and user adoption, ensuring compliance and high‑value CRM use across markets. The specialist continuously enhances CRM capabilities to support SFE processes, omnichannel engagement, and efficient commercial execution. As the single point of accountability for CRM and SFE across the assigned markets, the role partners closely with commercial teams and key stakeholders.

Key Responsibilities

• Coordinate and govern cross‑market SFE cycles, including segmentation, targeting, Multi‑Channel Cycle Plan (MCCP), call‑planning logic, and incentive‑related guardrails.
• Maintain and evolve the market CRM and SFE governance framework, standards, and operating model. Represent market needs in reg...