CRM Specialist

Role Purpose

The CRM Specialist is responsible for driving customer engagement, retention, and lifetime value through targeted, timely, and compliant CRM communications. This role blends data analysis, campaign execution, and customer journey optimisation, with a strong focus on crypto-native behaviour analysis, adjustment and rapid experimentation, typical of a startup environment.

Key Value Elements

• Plan, build, and execute multi-channel CRM campaigns across email, push notifications, SMS, in-app, and on-site messaging


• Deliver full customer lifecycle campaigns including onboarding, activation, retention, re-engagement, and high-value customer engagement


• Execute promotional and product campaigns aligned with commercial calendars, seasonal activity, and product launches


• Build and maintain customer segments based on behaviour, value, lifecycle...