CRM Specialist

We are seeking a strategic CRM Strategist to join our team and drive comprehensive lifecycle marketing strategies across email and SMS channels. This role combines strategic thinking with hands-on execution to optimize customer engagement and revenue growth throughout the entire customer journey.

RESPONSIBILITIES

• Co-manage clients alongside CRM Team Strategists, managing and setting the pace for all day to day operations of lifecycle marketing.
• Email brief production, copywriting and design instruction for emails, SMS, MMS, Push notifications, and In-App Messaging.
• Campaign project management & production timeline coordination between client(s), designer(s), coder(s), and strategist(s) to ensure asset completion is executed to proper specifications.
• Execute email sends, including building advanced segments, QA, scheduling and deploying email and SMS sends in conjunction with content calendar
• Flow logic setup, testing ...