Job Description
Anna Simona Kids is a premium, design-led baby essentials brand based in Mumbai — and we're growing fast. We're looking for a sharp, experienced performance marketer to own and scale our paid channels end to end.
This is not a coordination role. We need someone who has genuinely scaled a D2C brand through paid media — someone who understands the numbers, builds the strategy, executes it, and is accountable for results.
WHAT YOU'LL OWN:
📲 Meta Ads
→ Full ownership of Meta campaigns — strategy, structure, creative briefing, testing, scaling
→ Manage prospecting, retargeting, and retention campaigns across Facebook and Instagram
→ Build and maintain campaign architecture — audience segmentation, funnel structure, budget allocation
→ Brief creative team on video and static ad concepts based on what's working
→ Analyse performance weekly — ROAS, CPM, CTR, CPC, frequency — and act on it
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