Customer Loyalty & Rewards Lead

The Customer Loyalty & Rewards Lead will be responsible for the design, execution, and continuous improvement of the organizations loyalty and customer engagement strategy across the Customer Data Platform (CDP). This role focuses on enhancing customer retention through tailored rewards and loyalty campaigns, while delivering data-driven solutions that continuously improve the value proposition and drive sustained usage of the mobile app. Key Responsibilities 1. CDP App Engagement & Conversion Develop and implement lifecycle engagement programs including onboarding journeys, win-back campaigns, and lapsed-user reactivation. Analyze app usage patterns and proactively address customer drop-offs or inactivity. Own and drive strategies to convert app downloads into active, repeat usage by enhancing the customer value proposition based on user data and market trends. Define, monitor, and report on KPIs related to active users, usage frequency, and customer retention. 2. Loyalty Program Deve...