Customer Relationship Manager

Job Summary

The Customer Relationship Manager is responsible for building and maintaining strong relationships with customers to drive loyalty, satisfaction, and repeat business. The role develops and implements customer retention strategies, manages service programs, and ensures consistent, high-quality experiences across all touchpoints. By understanding customer behavior and feedback, the manager provides insights to improve service delivery, brand trust, and overall customer lifetime value. This role anchors Primer’s customer loyalty and retention agenda through the CLP platform, ensuring that customer insights are translated into measurable sales uplift and experience enhancement. It bridges service, analytics, and marketing to strengthen brand trust and repeat purchases.

Key Responsibilities

• Develop and implement customer relationship strategies that support brand objectives and enhance loyalty.
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