Customer Segments Manager – Banking Strategy

Lead the charge in expanding customer engagement within the Personal Banking sector as a Customer Segments Manager specializing in Newcomers to Canada. Work hybrid from Toronto, ON.
We are looking for an experienced professional adept in developing strategies and partnerships to connect with the newcomer community. This role offers an opportunity to collaborate with cross-functional teams to execute innovative referral models, sponsorships, and community events that enhance customer acquisition and retention. You will also build a knowledge base to support strategic initiatives within the segment.
Key Responsibilities:
• Implement affiliate referral models and community partnerships
• Create and present sponsorship proposals for events
• Support on-the-ground efforts at community engagement events
• Analyze performance data to optimize segment strategies
• Conduct competitive analysis to refine positioning
Requirements:
• 5–7 years of strategy or customer-foc...