Customer value management specialist

Tracker has an opportunity for a Customer Value Management Specialist ( CVM) who will be responsible for designing and executing data-driven customer lifecycle, retention, and value strategies across all Tracker customer markets and segments — Business to consumer(B2 C) , Business to business(B2 B), and Value-Added Products (VAPs) — and to manage end-to-end campaign execution. This role aims to reduce churn, increase customer lifetime value, and drive sustainable revenue growth through proactive engagement, tailored propositions, and performance optimisation.

Design and implement customer lifecycle strategies across Business to consumer( B2 C) and Business to business ( B2 B) segments. Support onboarding, engagement, retention, and growth. Map and optimise end-to-end customer journeys, identifying high-value and at-risk segments to drive targeted interventions. Lead the planning, segmentation, execution, and optimisation of Customer Value Management(CVM) campaigns. Ensure alig...