Data Analyst

# Data AnalystAguascalientesApply for this job* Permanent* Experienced Professionals* Data & AI* ID ******-en_USHands-on experience in data science or analytics roles, with a focus on marketing analytics • MS or PhD in mathematics, statistics, computer science, economics, or a related quantitative field, or equivalent experience • Proficiency in at least one statistical or programming language (e.g., R, Python) for data manipulation and analysis • Expertise in statistical modeling, experimental design, inferential statistics, and machine learning, particularly in marketing mix models, matched market tests, attribution models, and digital analytics • Familiarity with marketing modeling techniques, including ad stock and carryover effects, various transformations to capture diminishing returns effects in linear models, modeling approaches for capturing the combined effects of media investments, creative decay/wear-in/wear-out, and full funnel measurement • Proficient in using data vis...