Job Description
As a data analyst, you dive in data gathered across digital platforms (websites, mobile apps, marketing automation platforms, advertising channels, social networks, etc.) and translate data points into comprehensible stories about user experience and audiences.
You guide clients through the complex and ever-evolving digital data landscape. Prepare yourself for challenging and complex environments, where you will play a key role in optimising the user experience for millions of visitors.
Analyse all relevant and available data, and come up with concrete action points, while taking into account the needs of the business.
Stitch data sources together
You help to bridge the gap between the on- and offline data sources available in an organisation.
Segment users based on common characteristics and activate those audiences in advertising channels and email marketing tools.
Increase data literacy
Help improve the data l...
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