Dealer Principal

Build the Future of Automotive Retail

Digi Cars Group is redefining automotive retail in South Africa and we are looking for an exceptional Dealer Principal to lead from the front.

This is not a traditional dealership role.

We operate on a Phygital business model, seamlessly combining high-performance physical dealerships with a powerful digital-first sales, marketing, and lead-management engine. As we scale rapidly across multiple OEM brands, we are seeking a proven automotive leader who thrives in pressure, pace, and performance.

Who We're Looking For

You are a high-calibre Dealer Principal or General Manager from a corporate dealer group who:

• Has built, scaled, and led multi-department dealerships
• Is relentlessly target-driven and commercially astute
• Thrives in fast-moving, data-driven environments
• Understands that the future of automotive retail is digital + physical
• Leads with structure, discipli...