Dealer Principal

Build the Future of Automotive Retail
Digi Cars Group is redefining automotive retail in South Africa and we are looking for an exceptional Dealer Principal to lead from the front.
This is not a traditional dealership role.
We operate on a Phygital business model, seamlessly combining high-performance physical dealerships with a powerful digital-first sales, marketing, and lead-management engine. As we scale rapidly across multiple OEM brands, we are seeking a proven automotive leader who thrives in pressure, pace, and performance.
Who We're Looking For
You are a high-calibre Dealer Principal or General Manager from a corporate dealer group who:
Has built, scaled, and led multi-department dealerships
Is relentlessly target-driven and commercially astute
Thrives in fast-moving, data-driven environments
Understands that the future of automotive retail is digital + physical
Leads with structure, discipline, and accountability
Delivers results through peopl...