Demand Generation & Content Lead

Tasks

Content Management to generate signals

• Own the end-to-end content lifecycle, from creation and review to adaptation and publishing, ensuring every piece is clearly structured, visually aligned with our guidelines, and calibrated to reach and resonate with senior executives.
• Collaborate with our design specialist to create increasingly compelling content that provokes more reactions and shares, and in turn more signals.
• Incorporate new content formats as needed to reach a broader audience and generate more signals. Collaborate with other ActioGlobal team members to do so.

Signal Management to identify interest

• Own and manage all incoming signals from our network, ensuring they are accurately captured, qualified (decision-maker or direct influencer of one?), and routed through the defined signal management system without loss.
• Plan and own a clear roadmap to convert each signal into a pipe...