Demand Generation Manager for Legal Marketing

Join Clio as a Senior Demand Generation Manager focused on the enterprise legal market, located in Toronto or the US East Coast. Make an impact by leading demand generation strategies that engage legal professionals effectively.
This role requires a seasoned marketer to drive pipeline by owning the demand generation roadmap. You will create campaigns tailored specifically for the legal sector, execute account-based marketing programs, and ensure engagement with key stakeholders through personalized nurture paths. Your marketing initiatives will significantly enhance Clio's outreach to enterprise legal buyers.
Key Responsibilities:
• Develop and execute integrated marketing campaigns
• Launch targeted account-based marketing initiatives
• Create personalized nurture programs for buyer engagement
• Design high-touch executive programs, like dinners
• Optimize channel performance for longer buying cycles
Requirements:
• 7+ years in enterprise demand generation