Demand Generation Manager

Job description

Demand Generation Manager to take ownership of driving awareness and qualified leads through the detailed planning and execution of demand generation campaigns using the latest Marketing Automation and Customer Relationship Management strategies. Campaign accountability starts with the program idea, managing the project plan for that program, adhering to the marketing budget as well as analyzing the return on investment for the program. 

Essential functions

• Aligning Demand Generation programs with product messaging strategies
• Drive inbound sales activity through a variety of potential sources
• Collaborate with cross-functional team(s) and subject matter experts to define scope and success criteria, plan schedules, drive work efforts, and monitor project/program from inception through delivery
• Develop programs to increase awareness to target market segments by translating company goals into effective marketin...