Department Manager - Omnichannel Media and Influencer Growth

Lead Omnichannel media Performance through Media Optimization​

• Drive category & campaign-level revenue growth through paid media, with clear accountability for Media Sale, ROAS, and media efficiency​
• Plan and allocate media investment based on traffic and sales performance by category by campaign align with business direction​
• Enable and scale co-funded brand media (CPAS) and influencer programs to maximize platform revenue​

Lead Full-Funnel KOL Strategy and Execution​

• Develop influencers as Makro Brand Ambassadors​
• Manage KOLs, promoting SKUs, align campaigns per month focused on own-brand categories​
• Lead a performance-driven influencer strategy with clear revenue KPIs (sales, ROAS, conversion), beyond reach and awareness​
• Optimize budgets dynamically across paid media and influencer marketing​
• Prioritize and scale high-performing categories and creators using da...