Home / Jobs / Deposit & Debit Category & Segment Marketing Head

Deposit & Debit Category & Segment Marketing Head

HCM Nexus Consulting
Full-time Makati, Metro Manila Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted:
June 02, 2026
Location:
Makati, Metro Manila, Philippines

Job Description

About the Role
You will lead the banks Deposit & Debit Category and Segment Marketing function, owning customer insights, journey design, and end-to-end marketing strategy for upper-retail segments. This is a leadership role that requires a data-driven marketer who can orchestrate cross-functional teams, drive adoption of deposit & debit products, and unlock new revenue through customer-centric lifecycle programs.

What Youll Lead


Customer Insights & Segmentation


  • Build a deep understanding of the upper-retail customer segmentbehaviors, motivations, lifecycle triggers.
  • Map end-to-end customer journeys and develop detailed personas to guide messaging, content, and channel selection.

    • Marketing Strategy & Planning


  • Lead the team in designing cohesive, multi-channel marketing campaigns that deepen usage, loyalty, and engagement across deposit and debit portfolios.
  • Drive upsell and...

    • Apply for this Job

    Submit your application for the Deposit & Debit Category & Segment Marketing Head position at HCM Nexus Consulting.

    Apply Now Save for Later

    Job Overview

    Job Type: Full-time
    Location: Makati, Philippines
    Posted: June 02, 2026
    Deadline: July 12, 2026