Deputy General Manager - Marketing

To be responsible for devising appropriate marketing strategies in order to increase the market share of brands and increase organization equity at customers and ophthalmic market. Lead the team of Product Managers to achieve assigned budget objective.

KEY RESULT AREAS

• 1-3 years marketing strategy resulting in revenue growth, increase in prescription amongst Key doctors, and increase in % of doctors recommending “Provis”
• ROI of Marketing campaign
• Track % growth in revenue month on month after a campaign
• Track Retail Audit for increase in prescription from doctors.
• Marketing spend against budget
• On time roll out of campaigns
• On time new product launch
• Product feedback from key opinion leaders and incorporate in product improvement plan/communication plan.
• Market survey and analyses

KEY FUNCTIONAL RESPONSIBILITIES ...