Digital Account Manager

Responsibilities

• Driving Digital & CRM initiatives, overseeing the execution of campaigns across CRM, data-driven, website, and tech-led solutions.

• Developing, implementing, and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
• Analysing data from retention marketing and digital campaigns, reporting performance insights, and recommending improvements.
• Planning, managing, and negotiating multiple digital campaigns with third parties where necessary, including platform and technology partners.
• Developing overall business operations and awareness campaigns, overseeing performance analysis, and updating strategies across digital touchpoints.
• Supporting optimisation of email and automated communication flows, and developing new flows leveraging data insights on timing, targeting, and content.
• Building and managing campaigns with messaging to c...