Digital Acquisition Specialist

Forest Coffee | Colombia | Full-Time
About the Role
At Forest Coffee, growth starts with intention, data, and storytelling.
The Digital Acquisition Lead will own our paid media and digital acquisition strategy, driving qualified traffic, revenue growth, and brand visibility across key platforms such as Meta and Google Ads.
This role sits at the intersection of performance marketing, analytics, and e-commerce, working closely with Marketing, Sales, and Product teams to ensure our digital channels efficiently convert interest into long-term customers.
Key Responsibilities1. Acquisition Strategy & Paid Media Performance
Develop, execute, and optimize paid media strategies across Meta and Google Ads to meet acquisition and revenue targets.
Own full-funnel acquisition performance, from awareness to conversion.
Ensure efficient budget allocation based on performance and ROAS.
2. Campaign Execution & Optimization
Manage and continuously optimize paid campaigns to...