Digital Advertising Specialist

We are currently seeking a Digital Advertising Specialist to join our Marketing and Communications team.

Job Overview

The Digital Advertising Specialist will provide daily support to KPU’s digital advertising and related initiatives. The incumbent will be responsible for analyzing ongoing marketing campaigns as well as activating and setting up digital advertising campaigns across multiple platforms, and formulating reports, summarizing data to clearly communicate the effectiveness of initiatives. He/she will be responsible for the collection, tracking, analysis, reporting, and communication of data related to KPU’s performance from all performance media, driving cross device traffic to our website, campaign landing pages, and application page. Implementing, measuring, and reporting on multiple sources of information to build a unified view of our client journey across multiple touch‑points of engagement will enable KPU to optimize student recrui...