Digital Analytics Manager at CNIB

Lead transformative digital strategies as the Digital Analytics Manager at CNIB in Toronto. Drive analytics implementation and enhance user experiences across various online channels.

This managerial role focuses on optimizing CNIB's digital measurement and web optimization efforts. You will oversee Google Analytics 4 and Google Tag Manager setups while ensuring tracking integrity across websites, campaigns, and donation platforms. Collaborating with internal teams, your insights will promote improved digital engagement and revenue.

Key Responsibilities:
• Own CNIB’s GA4 and GTM setup and optimization
• Implement tracking for web and email campaigns
• Conduct audits for data integrity and compliance
• Lead UX testing and website optimization initiatives
• Build actionable dashboards for stakeholders

Requirements:
• 5–7+ years in digital analytics or optimization
• Expert in Google Analytics 4 and Google Ta...