Digital Analytics Manager

**Responsibilities**:- **Google Analytics & GTM Management**:- Lead the implementation, configuration, and management of Google Analytics (GA4 preferred) and Google Tag Manager (GTM).
- Ensure proper tracking of website activities, including traffic, conversion paths, user behavior, and campaign performance.
- Manage tags, triggers, and variables in GTM to capture the right data points for analysis.
- Set up custom tracking, goals, funnels, and segments in GA to monitor key performance indicators (KPIs).
- **Data Analysis & Insights**:- Analyze website traffic, campaign performance, and user behavior to provide actionable insights.
- Create detailed reports and dashboards using Google Looker Studio (or similar tools) to visualize performance trends.
- Collaborate with marketing teams to refine strategies based on data insights and drive conversions.
- Formulate and execute A/B tests, multivariate testing, and optimization analysis to recommend improvement...