Digital Brand Lead - Cape Union Mart

Our Marketing department requires a dedicated and passionate Digital Brand Lead to take ownership of Cape Union Mart & K-Way, guiding and supporting a small digital team to deliver a rich customer experience which is aligned to business objectives and industry best practice. This role also includes relationship management across numerous teams, as well as driving improvements to business processes.

The role will require the incumbent to oversee the effective planning, QA and execution of all digital content on a day-to-day basis, working across teams to drive sales, build a loyal online community and execute campaigns, promotions & launches in line with the merchandise & marketing strategies. A key focus area will be to monitor ongoing performance across social media, mailers and performance media using data & web analytics to identify areas for improvement and sharing feedback and insights on a regular basis. The incumbent will be expected to take ownership of cross-func...