Digital Content Executive

Job Title: Digital Content Executive

Department: Marketing / Digital
Industry: E-commerce Fashion & Clothing
Location: Karachi
Employment Type: Full-time

Job Summary

We are looking for a creative, strategic, and results-driven Digital Content Executive to lead and manage the brand's social media presence. This role involves content strategy, team coordination, campaign execution, and performance analysis to drive engagement, traffic, and online sales.

Key Responsibilities

• Develop and execute monthly social media content calendars
• Manage and grow brand presence on Instagram, Facebook, TikTok, Pinterest, and other platforms
• Lead social media campaigns, product launches, and seasonal promotions
• Coordinate with creative, photography, video, and design teams
• Write and review captions, ad copies, and community responses
• Monitor comments, DMs, and customer interactions (in coordination with CS tea...