Digital Experience Business Analyst Role

Transform online interactions at Humber Polytechnic as a Business Analyst specializing in digital experience personalization. This full-time position is hybrid, requiring on-site collaboration four days a week.
Join the Digital Experience Platform team to drive strategic personalization initiatives that meet diverse audience needs. Your role will focus on designing A/B testing strategies, monitoring user engagement, and collaborating with stakeholders for effective outcomes. By applying your knowledge in data insights, you'll contribute to enhancing web experiences that align with institutional goals.
Key Responsibilities:
• Lead audience segmentation based on user behavior
• Design experiments using analytics tools
• Collaborate with teams to refine digital experiences
• Analyze performance data for continuous optimization
• Ensure personalization follows best practices
Requirements:
• Five years in relevant business analysis roles
• Three years of hands-...